Dana Bean
I am the Principal and Founder of Amplify for Good, a fundraising and communications consultancy that helps nonprofits grow their impact through powerful storytelling, bold strategy, and collaborative execution.
I’ve spent more than 20 years in the nonprofit sector, and I’m known for bringing creativity, clarity, and heart to every project. I’ve helped mission-driven organizations raise millions in philanthropic support by pairing strategic thinking with authentic, compelling narratives.
Before launching Amplify, I served as Chief Development and Communications Officer at Union Station Homeless Services, where I led a team that raised more than $60 million in private support. During my tenure, I helped design public campaigns that shifted conversations about homelessness and built momentum for housing justice. I also chaired the Communications Subcommittee of the Los Angeles Providers Alliance to End Homelessness and co-led the 2022 Mayoral Forum on Homelessness.
Since founding Amplify, I’ve partnered with organizations across sectors, from social justice to environmental conservation and the arts. My work spans multi-year development planning, grants management, major donor programs, board training, and executive coaching.
I hold a bachelor’s degree from UCLA and a Master of Public Administration with a focus on Nonprofit Sector Management from Cal State Northridge. Outside of work, you can usually find me making ceramics, hiking, traveling, or hanging out with my lazy dog, Birdie (picture a small feather duster on legs).
Reach out and let's explore how we can amplify your mission.
CLIENTS
TESTIMONIALS
Dana is one of the greatest fundraisers I have ever had the chance to work with. She is kind, ridiculously intelligent, patient, and collaborative. She takes the time to explain why something may or may not work, and is always open to your suggestions as well. When combined with her incredible storytelling and design acumen, she is truly the unicorn of fundraising and communications.
Pamela Davis Kuhr
Center Theater Group
It has been a pleasure to work with Dana. She is exceptionally organized and has a deep understanding of organizational needs and opportunities. She has been proactive in our work to expand our portfolio of foundations, and I appreciate her work greatly as I look to grow our development efforts.
Pasadena Senior Center
Dana has been a smart, insightful, thoughtful partner in addressing contributed revenue challenges and opportunities for Boston Court Pasadena. As Interim Executive Director, I quickly learned that I could rely on her experience, professionalism, and thoughtful attention to detail to assess the situation and craft an impactful response. Dana has been a great partner, and I look forward to continuing to work with her!
Kyle Clausen
Boston Court Pasadena
Dana has a strong grasp of the interconnected pieces of the non-profit world. I have always been inspired by her connection to the work she does. A resume or LinkedIn page cannot capture the magic that she brings to any organization.
Alex Rose
American Red Cross
I hired Dana to help the MAVEN Project to address a critical Development management issue. Having both people and strategic implications, this was a very sensitive yet critical assignment. Dana did a fabulous job of guiding the staff, and she helped us create a development framework with explicit goals, specific tactics, and measures of success. She helped move us from cloudiness to clarity!
David Segal
The MAVEN Project
I worked with Dana and she was exemplary in her performance and skills as a writer. She executes above and beyond the call and willingly takes direction and constructive critique to achieve the final objective. A pleasure to work with and her creative side is an added value. If you have an opportunity to work with Dana you will know straight away you are working with a professional that will enhance your project.
Mark Ferem
Los Angeles Tourism &
Convention Board
